Search your keyword...

Top 10 Best Direct Selling Companies in India 2024

Top 10 Best Direct Selling Companies in India 2024

In the dynamic landscape of the Indian market, direct selling companies have gained significant prominence in recent years. As more and more individuals seek entrepreneurial opportunities and high-quality products, these companies have stepped up to provide both. In this article, we will delve into the top 10 direct selling companies in India for the year 2024-25, shedding light on their unique offerings, growth trajectories, and impact on the Indian economy.



Direct selling, often referred to as network marketing or multi-level marketing (MLM), is a business model that allows individuals to become entrepreneurs by selling products directly to consumers. It offers a unique opportunity for people to build their businesses with minimal investment. Here are the top 10 direct selling companies making waves in India for the year 2024-25.

 1. Amway India Enterprises Pvt. Ltd.

best direct selling company in India

Amway is a global giant in the direct selling industry, known for its high-quality health and wellness products. With a presence in India for over two decades, Amway has consistently been a top player in the market. They offer a wide range of products, from nutritional supplements to skincare and household items.

 Website:  []


 2. Vestige Marketing Pvt. Ltd.

direct selling company in India

Vestige Marketing focuses on health and wellness products, emphasizing the use of natural ingredients. They have a vast network of distributors across India, making their products easily accessible. Vestige has seen impressive growth in recent years, making it one of the top contenders.

 Website:  []

 3. Herbalife Nutrition Ltd.

Top direct selling company in India

Herbalife is synonymous with nutritional supplements and weight management products. They have a dedicated customer base in India, thanks to their effective products and comprehensive support system for distributors.


 Website:  []

 4. Oriflame India Pvt. Ltd.

direct selling company in India

Oriflame specializes in cosmetics and personal care products. Their unique product range and lucrative compensation plans attract many individuals looking to start their direct selling journey.

 Website:  []

 5. Modicare Limited

direct selling company in India

Modicare offers a diverse range of products, including personal care, wellness, and home care. They are known for their commitment to quality and innovation, making them a popular choice for entrepreneurs.

 Website:  []

 6. Mi Lifestyle Marketing Global Pvt. Ltd.

Mi Lifestyle Marketing has gained recognition for its health and wellness products. Their compensation plan is designed to reward distributors generously, making it an attractive option for those seeking financial independence.

 Website:  []

 7. Forever Living Products India Pvt. Ltd.

direct selling company in India

Forever Living is renowned for its aloe vera-based products. They focus on health and wellness, and their commitment to sustainability and ethical practices has earned them a loyal customer base.

 Website:  []

 8. Tupperware India Pvt. Ltd.

best direct selling industry in India

Tupperware is a household name when it comes to kitchen and storage solutions. Their innovative products and strong brand presence make them a top choice for direct sellers.

 Website:  []

 9. Avon Beauty Products India Pvt. Ltd.

Avon is known for its cosmetics and beauty products. They empower individuals, particularly women, to build their businesses by selling Avon's wide range of beauty items.

 Website:  []

10. DXN India

direct selling industry in India

DXN India specializes in health and wellness products, particularly those based on Ganoderma mushrooms. With a unique range of offerings, DXN has carved a niche for itself in the Indian market. Its focus on holistic wellness sets it apart.

 Website:  []

 Also read:  What Is The Indian Legend Regarding The Discovery Of Tea


The direct selling industry in India is flourishing, offering opportunities for entrepreneurship, personal growth, and financial stability. These top 10 companies have paved the way for many individuals to achieve their dreams. As the industry continues to evolve, it's essential to stay informed about the best opportunities available.

 Also read:  Union New Budget 2023 Updates

If you're considering joining the world of direct selling, explore the options provided by these companies and find the one that aligns with your goals and values.


There are over 450 direct selling companies registered with the Ministry of Corporate Affairs (MCA) in India. However, not all of these companies are active. The top 10 direct selling companies in India account for over 90% of the market share.

Though it is difficult to answer the question, but as per the trends in 2023, Herbalife India is on the top position with the turnover of 3281 crore in the financial year of 2023-24. 

To start a direct selling company in India, you need to follow these steps:

  1. Do your research. Before you start a direct selling company, it is important to do your research and understand the industry.  
  2. Develop a business plan. Once you have done your research, you need to develop a business plan. 
  3. Register your company. You need to register your company with the Ministry of Corporate Affairs (MCA). You can do this by filing Form INC-32 with the MCA.
  4. Obtain a license. You need to obtain a license from the Direct Selling Association of India (DSAI). The DSAI is a self-regulatory organization for direct-selling companies in India.
  5. Choose your products or services. You need to choose the products or services that you will sell through your direct selling company.

Herbalife is the no 1 direct selling company in India.